New look for the 11th season of the annual International Festival of Contemporary Art Survival Kit 11 – Being Safe is Scary.
Being Safe is Scary looks at the meaning of safety from an insurgent angle. It attempts to critically examine the blockages that inhibit individual and social capacities, posing the question: how much violence is embedded into the discourse of safety?
from curator Katia Krupennikova
Our aim was to create a fresh, different, but simple look for the new season, which would be adaptable to different needs of the festival (print or digital media) and in line with the festival looks they’ve done before.
With the new identity, we also created the festival catalog, site plans and navigation system, as well as campaign materials. We developed a visual language that makes a person aware of all the “unknown” in being safe.