Chamber orchestra with character
Visual Identity, Print
The innovative state chamber orchestra Sinfonietta Rīga has become an integral part of Latvian professional music scene (we would even dare to say – Latvian music history). Their bold musical programmes are full of youthful zest in the manner of open play.
It is these values that have been praised by domestic and foreign listeners and experts: the Grand Music Prize and the Cabinet of Ministers Prize, alongside the prestigious Grammy Prize.
New season new look. By working together in different work groups, we came to a conclusion, that the existing brand look was "outdated" with the stylistics of the 90's, and really no longer portrayed the youthful and modern minded play of the orchestra.
We assessed what kind of medium, platforms were used to communicate with the public and what kind of materials filled those purposes; posters, banners, social media posts, catalogues. They were all pretty eclectic and not at so cohesive and simple to understand. And the important thing about being a brand is that whenever people see you in the wild, they should recognize that it’s you.
And here is what we did
Our mission was to create a fresh, contemporary brand communication, which would finally take on a cohesive form in all channels, since the brand logo and communication was morally obsolete.
We wanted the brand to become more contemporary in visual terms, because musically the chamber orchestra has always been very contemporary and experimental, though their communication was not. Our main goal was to create an identity that can be successfully adapted to all modern forms of communication and be varied for each season and different concert cycles. As well – we needed to represent the youthful and energetic spirit of the orchestra.
The new Sinfonietta Rīga