/laik/a

A very likable casting agency

Service

Branding & Identity, Digital & Web

Client

Year

2019-2020

laika-title-image_4.jpg

A casting agency that will send your ideas to space. On a mission to level-up Casting service in Baltic region & attract more partners from Europe & gain trust for production services in Baltics.

/laik/a provides Casting database with bold actor management database that is individually curated by their smart-ass team. Casting an actor has never been so easy.

Brand name was derived from an idea the client had: “Creating a casting agency that will be innovative; three steps ahead”, hence the name – Laika (a tribute to the first space dogs). Although dogs are our best friends, we decided to take another approach: lose the comparison with space dogs (as the agency does human casting) and instead create a very likable casting agency.

The logo and identity therefore stems from the way the word “like” is being pronounced: laik. The sloping lines are used as the main and most significant element of the identity, therefore all communication materials are a little bit “skewy”.

Identity

Digital design

The most important brand channel is their website, that includes both a visual representation of the brand and what the company does, and also serves as the casting database for their clients.

While developing the casting platform, we had to make sure it is intuitive and easy to use both for the company staff and their clients, who range from producers and directors to ad agency gurus and client representatives, who each has a different level of knowledge about casting processes. On the platform you can easily browse casting offers, vote and discuss about casting proposal together with other tam members, in order to choose the cast for your new art, advertising or cinema endeavours.

Website

Casting platform

Merchandise

More work